Forecasting For Unfamiliar Business Types

This video covers tips on how to run a forecast for an industry or business you’ve never worked with before.

This is important because when working with a new type of business, you’re not familiar with the keyword opportunities and the competition. This makes it difficult to dial in your forecasts at the keyword level, because you’re not entirely sure what you’re looking for.

This video walks you through building a forecast in a vertical where you have no context or familiarity.

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