How To Reduce Large Forecast Numbers

This video covers what to do with the “New Keyword Growth” and “Total Addressable Market” forecasts are too high.

This is not an issue with the forecast, but more of an issue trying to get buy in from a prospect. If these numbers are too high, the forecast may seem unreasonable to the prospect.

These numbers can get inflated when there’s a large traffic gap between your target website and competitors. This can cause forecasts to be inflated and unreasonable.

There’s a number of simple fixes covered in the short video below that will quickly reduce these numbers and get your forecast dialed in.

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