Forecasting Using Keyword Intent

You can now create more precise and impactful forecasts by integrating keyword intent into your robust forecasting model.


Four Levels of Keyword Intent

Our latest update introduces four distinct levels of keyword intent, allowing for more nuanced and targeted SEO campaign planning. These levels are:

  • Navigational Keyword Intent: For searchers intending to visit a specific site or page.
  • Informational Keyword Intent: For searchers seeking information or answers to questions.
  • Commercial Keyword Intent: For searchers looking for product or service options before making a decision.
  • Transactional Keyword Intent: For searchers ready to purchase or perform an action.

Building on our existing forecasting capabilities, users can now generate 12-month projections tailored to the specific intent of keywords. This feature enables SEO professionals to hyper-focus on keywords that are most likely to drive meaningful business impacts, ensuring that their strategies are both targeted and effective.

seo forecasting based on keyword intent

Why This Matters?

Understanding and leveraging keyword intent is crucial in the ever-evolving landscape of SEO. This update empowers you to:

  • Prioritize Efforts: Allocate resources more efficiently by focusing on keywords that align with your business goals.
  • Enhance Proposal Quality: Present more compelling proposals to clients by showing them targeted forecasts based on keyword intent.
  • Drive Business Impact: Focus on keywords that are not just high in volume, but also in relevance to your audience, leading to better conversion rates.


Getting Started

Existing users can access these new features immediately. For those who are new to the Traffic Projection Tool, we invite you to explore how our tool can revolutionize your SEO campaign planning.

Create your first keyword forecast here

We’re committed to continually enhancing our tool to meet the evolving needs of SEO professionals. Stay tuned for more updates, and as always, we value your feedback.

Happy Forecasting!

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